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As nonprofits are pondering just how much money will come in over the remaining days of the calendar year, it seems fitting, in a sad, sadistic way, I suppose, to report on a study with the subtitle, “American donors are far less generous than they think they are.” But maybe some donors will read this and as a result decide to go back to their checkbooks. This study, the second in a series of research called “The Donor Mindset,” looks at American donor’s actual generosity and in comparison to the donors’ self-assessment of their generosity. While generosity can be defined.Read the full post.
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