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Begin by Defining the Goal

While I bristle whenever I hear people say you have to talk in soundbites if you want people to listen, or we have to repeat things seven times before it sinks in to people’s brains, sometimes it is just nice to read a short story rather than a tome.  I was reminded of this as I plowed through the original, academic research about one of the tidbits I share below.  As both an academic and the daughter of two journalists, who taught me to write with the goal of communicating, not obfuscating, I think I bridged the gap okay, being.