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Who Do You Trust?

As we approach the last quarter of the year, the three months when, historically, more dollars come to nonprofits than any other three month period, I’m often asked by reporters and regular folk how to determine if a nonprofit is “donation-worthy.” Unfortunately, our job at proving our worthiness got harder last year, as trust in nonprofits continued to drop.  According to Edelman’s annual Trust Barometer (which was released the beginning of this year), people from around the world are losing trust in government, for-profits, nonprofits, and the media.  In the United States, trust in all of these organizations dropped to 43%. .