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Giving Tuesday Fatigue

Giving Tuesday is fast approaching.  According to reports, Giving Tuesday raised 27% more money in 2018 than it did in 2017; it raised 50% more money in 2017 than in 2016.  But where did these billions go? How much of that money did your organization see? There may be something in the downward trend of those percentage increases.  Has Giving Tuesday run its course?  In a recent conversation with a dozen executive directors, not one was singing its praises.  In fact, the opposite was happening; there were lots of laments about the amount of work required for the paucity in.